AI-powered search has reshaped how B2B leads are generated. Decision-makers now rely on AI summaries, comparisons, and recommendations before ever visiting a website. This means lead growth depends less on driving traffic and more on being recognized as a credible source. Brands that demonstrate real-world experience, publish proof-backed insights, and maintain consistent expertise signals are far more likely to be surfaced by AI systems—resulting in fewer but significantly more qualified leads. Read more..